This week, our team checked in to Atlas Camp ‘25 in Brussels.
🚀Highlights from the event:
This week, our team had an incredible time at Atlas Camp 2025—a great opportunity to exchange ideas, explore new tools, and shape the future of Atlassian apps. Connecting with the developer community is always inspiring!
Here are the key takeaways:
🔹 Atlassian Platform Evolution
- More flexibility for all developers, including customers, to build apps.
- Clear whitespace in the System of Work for app development.
- Strong focus on Team Graph within the System of Work.
🔹 Community & Ecosystem Growth
- 6,000+ apps in the Marketplace, 1,150 built on Forge.
- 836,000 app installs per year show the ecosystem’s strength.
- $18B ARR opportunity, with $14B in Enterprise.
- 50K+ customers spend $10K+ per year on apps.
🔹 Marketplace & App Development
- Easier migration from Connect to Forge (connect-to-forge).
- Forge updates now minor, removing manual approval needs.
- Forge SQL storage in developer preview this week.
- EAP for Large Object Storage coming soon.
- New pricing models:
- User-based (pay for actual users, e.g., only HR).
- Product-based (Jira Service Management vs. full Jira user base).
- Usage-based (pricing by API calls or specific usage).
🔹 New Features & Enhancements
- App listings in the community for better discoverability.
- Licensing reports now available for free apps.
- 411+ apps have earned the “Runs on Atlassian” badge.
🔥 Exciting times ahead for the Atlassian ecosystem! Looking forward to seeing how these updates drive innovation.